Emota - About

Paul To - CEO & Founder

Paul is a seasoned entrepreneur and intrapreneur.  Prior to founding Emota, Paul worked as an architect and manager of Nortel's Venture Program. This program produced two “Product of the Year” awards, 40+ patents, two self-sustaining ventures, and four successful technology transfers into Nortel's business units within 18 months. Paul also founded and led strategic research programs such as "Phone of the Future," "Revolutionary User Experience" and "Next Generation Collaboration."  Prior to Nortel, he founded and ran a successful software company and was part of the leadership team at a 2001 IPO called Riverstone Networks.

Wayne Pan, MD, PhD, MBA - Chief Medical Officer

Wayne brings more than 20 years of healthcare industry experience, from clinical medicine—as an orthopedic hand surgeon to molecular biology research, to managed care and health IT. He received his Bachelor’s Degree in biology from Johns Hopkins University, and completed his MD and PhD at Mount Sinai School of Medicine. After five years of clinical practice, Wayne transitioned into administrative medicine, holding positions as Medical Director and CMO at Medicaid-managed care plans and an IPA, and is currently the Chief Medical Officer at the Individual Practice Association Medical Group of Santa Clara County (SCCIPA). In 2007, Wayne graduated with an MBA from the Wharton School and serves there now as an Adjunct Assistant Professor, Marketing.

Sunil Masand - Principal Software Development

Sunil is a versatile technical leader with close to 20 years of IT experience. He has worked in leadership and management roles across Product Management, Services, and Engineering at Model N, the leader in the Revenue Management space, where he led product implementations, and built and managed technical practices and offshore operations. Sunil is customer focused, enjoys solution design and development, and has provided technical consulting services at various levels to a number of companies like Triton Containers, JP Morgan and Philip Morris International.

Harlan Iverson - Principal Software Developer

Harlan has been passionate about writing social software since before he was in high school. His first computer was brought by Santa Claus in Christmas of '95, and he has never known a world without email, chat rooms, or instant messages. Since his professional career began nearly 10 years ago, he has followed each new social service and paradigm closely; striving to understand each one down to the implementation level. After mastering a long string of programming languages, frameworks, and tools, he has become a highly knowledgable advocate of development best practices. He is also social about his passion, having participated in and given presentations to a large handful of local user groups, and contributed to and founded several Open Source projects throughout his career. He is the Pragmatic Programmer incarnate.

Charissa Klassen - Artist and UI Designer

Art has been my passion for as long as I can remember. And yes, I was the strange child drawing in the corner, always doodling and thinking about interesting things such as fairies and dragons. Over the years, I developed a very intense perseverance and drive with my art, to where I would sit down before a project and say to myself, "This is going to be finished even if it kills me!" This drive has increased my passion for art to the point where I'm constantly trying to outdo my previous work while improving in skill and technique. I'm  always wanting to do more with greater efficiency while always trying new things and in new ways.

Our Advisory Team

Dr. Michael Carter - Ethnography & User Centered Design

Dr. Carter is an experienced software technologist and a social anthropologist.  He was a Principal Investigator of the MacArthur Foundation’s Digital Youth Project, which interviewed 800+ young people and spent over 5000 hours observing what they do online. He also directed technology research at Apple, and served as Chief Playwright at Zookazoo.com.

Sylvestre G. Quevedo, MD - Medical Advisor

Dr. Quevedo is currently serving as Medical Director of Duke Integrative Medicine.  He previously served as the Director of Clinical Programs at the Osher Center for Integrative Medicine at the University of California, San Francisco (UCSF), where he also held the Osher Foundation Chair in Integrative Medicine. Dr. Quevedo earned his medical degree at Harvard Medical School and a Master of Public Health degree at Harvard's School of Public Health. He also was a Robert Wood Johnson Foundation Clinical Scholar at Stanford University.

Babur Ozden - Business Advisor

Babur served as CEO of Berggi, an internationally acclaimed mobile applications provider (acquired by Avanzit MCE: AVZ); President of DataCert, world’s # 1 provider of legal online billing (acquired by CCH Wolters Kluwer Wolters WLSNC: NA); CEO of LenSec, # 1 provider of web-based video surveillance platform to Public School Districts in the USA; and CEO of Superonline, the most recognized Internet brand in Turkey (acquired by Turkcell NYSE:TKC). His experience spans mobile, web, Internet, consumer, enterprise, USA, Europe, and Asia. Babur holds an undergraduate degree in Computer Science from the University of Texas at Austin and MBA from Rice University.