Emota - About

Our Team



Paul To - CEO & Founder

Paul is a seasoned entrepreneur and intrapreneur.  Prior to founding Emota, Paul founded and ran Nortel's New Business Incubation and Accelerator Program. This program produced two “Product of the Year” awards, 40+ patents, multiple successful exits and acquisitions within 18 months. Paul also founded and led strategic product initiatives such as "Phone of the Future," "Revolutionary User Experience" and "Next Generation Collaboration."  Prior to Nortel, he founded and ran a successful software company and was part of the leadership team at a 2001 IPO called Riverstone Networks.


Laura Kassovic - Designer of Internet Connected Things & Toys

We snatched Laura from Intel where she worked as a Hardware Component Designer. She is an amazing hardware designer and has the rare combination of hardware, electronics, embedded programing, AND toy design, sewing skills.


Teresa Cheng - Product Management Lead

Teresa joined Emota with more than 12 years of product management experience.  She has full range of Product Lifecycle Management experience from defining Minimum Viable Product (MVP), to Agile methodologies, UX design, AB testing and social media marketing.  Her domain expertise spans from Social CRM, Reporting & Analytics, to Mobile applications and Internet-Of-Things APPcessories.


Charissa Klassen - Artist and UI Designer

Charissa is an award winning artist and UI designer. She has produced art for several popular iPhone apps before joining Emota. In 2011 alone, she has received 1 Best-of-Show, 2 Gold Medals and ADDY's Awards from the American Advertising Association.


Harlan Iverson - Developer

Harlan founded several Open Source projects throughout his career. He is the Pragmatic Programmer incarnate. After mastering a long string of programming languages, frameworks, and tools, he has become a highly knowledgable advocate of development best practices.


Our Advisory Team


Dr. Michael Carter - Ethnography & User Centered Design

Dr. Carter is an experienced software technologist and a social anthropologist.  He was a Principal Investigator of the MacArthur Foundation’s Digital Youth Project, which interviewed 800+ young people and spent over 5000 hours observing what they do online. He also directed technology research at Apple, and served as Chief Playwright at Zookazoo.com.



Wayne Pan, MD, PhD, MBA

Wayne brings more than 20 years of healthcare industry experience, from clinical medicine—as an orthopedic hand surgeon to molecular biology research, to managed care and health IT. He received his Bachelor’s Degree in biology from Johns Hopkins University, and completed his MD and PhD at Mount Sinai School of Medicine. After five years of clinical practice, Wayne transitioned into administrative medicine, holding positions as Medical Director and CMO at Medicaid-managed care plans and an IPA, and is currently the Chief Medical Officer at the Individual Practice Association Medical Group of Santa Clara County (SCCIPA). In 2007, Wayne graduated with an MBA from the Wharton School and serves there now as an Adjunct Assistant Professor, Marketing.